iNFORMATIONAL LANDING/DONATION PAGE
ViX Swimwear and Nika Water partnered together to bring clean water initiatives to less fortunate regions in Brazil which was aptly named "ÁGUA PURA BRASIL." Backed by a month long online donation portal, social media campaigns and a fundraising gala held at the La Valencia Hotel in La Jolla, California, ViX and Nika were able to collect near a half million dollars for the clean water project.
The idea behind the mark for Água Pura Brasil was that a single drop of water if it continues to drip, eventually collects into a significant mass of water which metaphorically plays into the idea that one person's effort towards a good cause eventually causes a chain reaction inspiring others to do the same.