WireLogic called upon the team at Sulic to develop new packaging for their new cable kit comprised of high performance HDTV cables and trademarked CleanScreen cleaner. The challenge was that it was going to be featured in all Costco retail stores, so it had to be eye-catching and floor-space efficient. We designed and developed what was later coined "The Trube" which was short for the TRiangle tUBE. This highly innovative design met the challenge at hand as the triangular silhouettes easily locked into another wasting no empty space on a floor palette. In addition, the bold primary colors I chose with kaleidoscope-like color variations were meant to represent the high performance cables' functionality and fluidity once used, as well as serve for a visually impactful piece.
a.k.a. the TRiangle tUBE