ViX PAULA HERMANNY collaborated with Target to create an exclusive line for select Target retail stores and their eCommerce site. Target requested ViX to create a name and identity that mirrored the same luxe essence and Brazilian roots of ViX PAULA HERMANNY and upon this "Mar by ViX" was born. Literally meaning "Sea" in Portuguese, the logomark created was inspired by wave peaks that also incorporated an "M" and a "V" coming together in an elegant fashion. In addition, the rich indigo color selected for the collateral was reminiscent of deep ocean waters. The logo was transcribed into hangtags, product plaques and product accessories for the collection.