Cecilia Fernandez

Sony

The Sulic team was commissioned to execute Sony's already established graphic campaigns throughout a few of their electronic divisions' printed collateral. For example Bravia® had their DNA campaign; VAIO® had their high gloss product and dynamic product photography surrounded by a colorful glow.

Their Mylo® division allowed a little more room for creativity as it was one of their newest products. I wanted to depict the product as a fun, interactive, wireless, social device. For it's informational brochure, I initially developed a concept where the front cover of the piece would mimic the upward sliding motion of the Mylo® with a custom dieline revealing it's hidden keyboard. After several hours of dieline perfection, budget prevailed and a simplified dieline still conveying the device's true-to-life size and shape was executed.

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