Cecilia Fernandez
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Paula Hermanny

As ViX Swimwear founder, Paula Hermanny's, vision evolved, she wanted to make a mark in the contemporary ready-to-wear world. Since PAULA HERMANNY, as a brand, was an extension of ViX Swimwear with the same sophisticated and fashionable woman in mind, the identity and corresponding assets, had to work seamlessly with the ViX brand, yet still be able to stand alone as a respectable, elegant mark.

The tangible pieces designed for the new brand included a concise lookbook site, branded hangtags/polybags/cloth size tags, and weekly email marketing campaigns to feature the launch of the products. 

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