![PH_2014_Site_Design_B_5.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465598815745-6EL173GT8XR5EUS833HN/PH_2014_Site_Design_B_5.jpg)
Paula Hermanny
As ViX Swimwear founder, Paula Hermanny's, vision evolved, she wanted to make a mark in the contemporary ready-to-wear world. Since PAULA HERMANNY, as a brand, was an extension of ViX Swimwear with the same sophisticated and fashionable woman in mind, the identity and corresponding assets, had to work seamlessly with the ViX brand, yet still be able to stand alone as a respectable, elegant mark.
The tangible pieces designed for the new brand included a concise lookbook site, branded hangtags/polybags/cloth size tags, and weekly email marketing campaigns to feature the launch of the products.
![PaulaHermanny_C15_copywrite.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465591185686-86R9LYDZQ98UM3GWS2LN/PaulaHermanny_C15_copywrite.jpg)
![PaulaHermanny_Logo_Social.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465592058390-0R48GHS89UPOO4TF18A6/PaulaHermanny_Logo_Social.jpg)
![paula-hermanny_site_design_new.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465591296169-4T5ZAGF4J7BLCG3RMKNS/paula-hermanny_site_design_new.jpg)
EMAIL MARKETING
![ph_email_blast_ipad_vertical_1.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467742307673-3H97QHKSQYG3NK910D1L/ph_email_blast_ipad_vertical_1.jpg)
![ph_email_blast_ipad_vertical_2.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467742307371-Q22ASBRJ48ANEOJOMHFL/ph_email_blast_ipad_vertical_2.jpg)
![ph_email_blast_ipad_vertical_3.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467742308068-00LVL7416KL3F85D3O8A/ph_email_blast_ipad_vertical_3.jpg)
![ph_email_blast_ipad_vertical_4.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467742308139-1S053D62KGV1P2WS5JRC/ph_email_blast_ipad_vertical_4.jpg)
![ph_email_blast_ipad_vertical_5.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467742308449-XWLW36AV0HDZ274S0RBL/ph_email_blast_ipad_vertical_5.jpg)
![ph_email_blast_ipad_vertical_6.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467742308559-EASH27KLS9JUKW56U19Y/ph_email_blast_ipad_vertical_6.jpg)
BRAND COLLATERAL
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594796139-F2NBSITBL7UI10736ZS3/PH_2014_Site_Design_B_6.jpg)
Concept 2 - Homepage (featuring lifestyle video)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594793592-URW1A85H6MLC9IWQU1M2/PH_2014_Site_Design_B_2.jpg)
Concept 2 - Lookbook
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594793550-916MFM791BRBA4RLI3ZF/PH_2014_Site_Design_B_1.jpg)
Concept 2 - Lookbook (with Rollover)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594794419-0QV88XUMU5YE419SAKGW/PH_2014_Site_Design_B_4.jpg)
Concept 2 - About Page
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594795884-0U7J3WMB5ASPNFGBPJPA/PH_2014_Site_Design_B_5.jpg)
Concept 2 - Contact Page
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594797330-F06UD1EMVW1H5KRGXMUZ/PH_2014_Site_Design_C_3.jpg)
Concept 3 - Homepage (featuring lifestyle video)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594796927-AMTZWQ0NBLR3TM99EW0H/PH_2014_Site_Design_C_2.jpg)
Concept 3 - Lookbook Page (1 product)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594796651-7LWFDFDYMQ3DGKFEPJLY/PH_2014_Site_Design_C_1.jpg)
Concept 3 - Lookbook Page (2 products)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594796139-F2NBSITBL7UI10736ZS3/PH_2014_Site_Design_B_6.jpg)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594793592-URW1A85H6MLC9IWQU1M2/PH_2014_Site_Design_B_2.jpg)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594793550-916MFM791BRBA4RLI3ZF/PH_2014_Site_Design_B_1.jpg)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594794419-0QV88XUMU5YE419SAKGW/PH_2014_Site_Design_B_4.jpg)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594795884-0U7J3WMB5ASPNFGBPJPA/PH_2014_Site_Design_B_5.jpg)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594797330-F06UD1EMVW1H5KRGXMUZ/PH_2014_Site_Design_C_3.jpg)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594796927-AMTZWQ0NBLR3TM99EW0H/PH_2014_Site_Design_C_2.jpg)
![Paula Hermanny Lookbook Site](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594796651-7LWFDFDYMQ3DGKFEPJLY/PH_2014_Site_Design_C_1.jpg)
SITE LAYOUT CONCEPTS
![PAULA HERMANNY HANGTAG](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594360071-PDW7T33HBF1L0N3LYH14/RTW_Hangtags_Final.jpg)
![PAULA HERMANNY NEW PRODUCT BAG](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594359308-VPFJBP6KRQBLZMXGGM7P/RTW_Bags.jpg)
![PAULA HERMANNY HANGTAG CONCEPT](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594366058-IZ9ZI2NA81BC8NHXU4TR/RTW_Hangtags_Concept.jpg)
![PAULA HERMANNY SS16 LOOKBOOK & CATALOG](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930607085-L1NWNSNURK918W6PTPVX/ph-binder-closeup.jpg)
![ph-binder-cover.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930606807-8XXALNP7RQRWX0F732ZL/ph-binder-cover.jpg)
![ph-binder-insides-1.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930613557-81XK7VO1KE954OEJXRMP/ph-binder-insides-1.jpg)
![ph-binder-insides-2.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930612899-ZYN7TUUYA3MRGC6LEF3S/ph-binder-insides-2.jpg)
![ph-binder-insides-3.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930619687-81CYN8PVEJENQFVT0YXS/ph-binder-insides-3.jpg)
![ph-binder-insides-4.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930617330-ML2VL51YQS2RWODVS94P/ph-binder-insides-4.jpg)
![PAULA HERMANNY HANGTAG](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594360071-PDW7T33HBF1L0N3LYH14/RTW_Hangtags_Final.jpg)
![PAULA HERMANNY NEW PRODUCT BAG](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594359308-VPFJBP6KRQBLZMXGGM7P/RTW_Bags.jpg)
![PAULA HERMANNY HANGTAG CONCEPT](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465594366058-IZ9ZI2NA81BC8NHXU4TR/RTW_Hangtags_Concept.jpg)
![PAULA HERMANNY SS16 LOOKBOOK & CATALOG](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930607085-L1NWNSNURK918W6PTPVX/ph-binder-closeup.jpg)
![ph-binder-cover.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930606807-8XXALNP7RQRWX0F732ZL/ph-binder-cover.jpg)
![ph-binder-insides-1.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930613557-81XK7VO1KE954OEJXRMP/ph-binder-insides-1.jpg)
![ph-binder-insides-2.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930612899-ZYN7TUUYA3MRGC6LEF3S/ph-binder-insides-2.jpg)
![ph-binder-insides-3.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930619687-81CYN8PVEJENQFVT0YXS/ph-binder-insides-3.jpg)
![ph-binder-insides-4.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1467930617330-ML2VL51YQS2RWODVS94P/ph-binder-insides-4.jpg)
PRINTED PIECES
CAMPAIGN PHOTOS
PHOTO DIRECTION & RETOUCHING