Cecilia Fernandez
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SOFIA BY ViX

In contrast to ViX Swimwear's sophisticated, classic and clean foundation, SOFIA by ViX was developed as designer Paula Hermanny's, "free-spirited" playground. Appealing to the girl who craved a trendier, bohemian approach to life, SOFIA by ViX produced fashion swim & beachwear at a more mainstream price point.

2012 brought the challenge of bringing SOFIA by ViX through a complete brand overhaul, including identity, brand voice, and all visual entities that needed to follow suit. 

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she's nature's muse, who goes camping in her bikini

she's nature's muse, who goes camping in her bikini

CRUISE 2016 | Theme: Eastern Europe

she passes the time basking in the sunset

she passes the time basking in the sunset

SUMMER 2014 | Theme: India

she's a cool individual

she's a cool individual

SUMMER 2013 | Theme: Desert Flower