There was a time when mobile phones had certain personalities and consumers had to find the right one to fit their needs exactly. Pantech had several new mobile phones in their repertoire and needed brochures to accompany them. In addition, the Sulic team was hired to develop concepts to bring the phones' personalities to life.
Rugged Beauty
PN-218: This compact, all terrain phone was meant for the avid nature explorer who could rely on a sturdy device that could handle a little roughing up. However, it boasted features that would balance out with the user's needs. I turned to the art of stone stacking, where naturally imperfect and rough rocks can be perfectly integrated together for a moment of beauty and zen.
Perfect Fit
PN-3200: This slender, streamlined, and sophisticated mobile device was meant for the busy professional only tolerating things which perfectly fit their very specific lives. I was inspired by the complexities of puzzles and how at first they may seemingly be complicated (much like a life metaphor), yet in the end, every piece is specifically cut to fit perfectly into each other (and your mobile device should just be another one of those pieces that you do not have to think twice about).
