A leader in the scuba diving and underwater sports industry, Scubapro constantly wanted to showcase their quality products as the premium tools for the luxury sport.
For it's 2009, campaign, a cool, monochromatic platinum palette (complete with spot metallic ink for its printed pieces) and imagery depicting the identity being submerged in dynamic and refreshing water, I wanted to make the viewer feel as if they were being immersed into the luxurious Scubapro world. The campaign was carried over into magazine ads, a new "Platinum Dealer" program, and a site refresh.