![a complete immersion into the luxurious world of scuba diving](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465496217006-Z0BP3SIZMT759ZI1H2I3/image-asset.jpeg)
Scubapro
A leader in the scuba diving and underwater sports industry, Scubapro constantly wanted to showcase their quality products as the premium tools for the luxury sport.
For it's 2009, campaign, a cool, monochromatic platinum palette (complete with spot metallic ink for its printed pieces) and imagery depicting the identity being submerged in dynamic and refreshing water, I wanted to make the viewer feel as if they were being immersed into the luxurious Scubapro world. The campaign was carried over into magazine ads, a new "Platinum Dealer" program, and a site refresh.
![experience a complete immersion into the luxurious world of scuba diving](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465422612736-KMVAYCJNXGPCCP2KMBYU/scubapro-catalog-cover-closeup.jpg)
experience a complete immersion into the luxurious world of scuba diving
![Scuba_platinum_dealer_logo_BLACK.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465422718137-DAZS6O29F82BL12E4WU7/Scuba_platinum_dealer_logo_BLACK.jpg)
![scubapro-platinum-dealer-identity.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1465422700395-UB6M692Q2TGZLCDJKING/scubapro-platinum-dealer-identity.jpg)
![A700_Ad_letter_US_final2.jpg](https://images.squarespace-cdn.com/content/v1/56de100a356fb06c3ca04148/1460488570487-KL7STYJ5PDO1KNV549VX/A700_Ad_letter_US_final2.jpg)