Cecilia Fernandez
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ViX Swimwear

A global, luxury leader in the swim & resort wear industry, ViX Swimwear is known for more than just their high quality product, but for the aspirational lifestyle it presents. The brand appeals to the ideal "ViX Woman" who is beautiful, timeless, sophisticated, cultured, well-traveled and has an eye for details. Overall, the brand has a simple aesthetic letting the vivid imagery tell the story.

As Art Director for the brand (working alongside a domestic and international marketing & design team), it was my responsibility to carry out Founder & Creative Director, Paula Hermanny's vision in a consistent and elegant manner. I defined the brand standards for all the visual pieces ensuring consistency in how the brand was perceived in its marketing designs; I designed and directed for every physical and digital medium (ranging from catalogs, the site design, packaging, posters, tradeshow booths, showroom spaces, window displays, email/social marketing, etc.); I developed and delivered the brand voice;  conceptualized/produced/directed/retouched lifestyle photoshoots; partook in product development; the list goes on...

"beyond the bikini"

"beyond the bikini"

A journey in pictures showing true estilo ("style" in Portuguese)